Gerald Ajam

Work / How I work

How I work

I rarely begin with a method.

Status Practice-derived

Published September 2026

All work

I begin by trying to understand what is actually happening: what people are trying to accomplish, what the environment makes easy or difficult, what assumptions have become invisible, and what evidence might explain the situation.

The exact process changes with the work. The underlying moves are surprisingly consistent.

  1. 01Readthe situation
  2. 02Explainthe mechanism
  3. 03Examinethe evidence
  4. 04Judgeunder constraint
  5. 05Translateinto form
  6. 06Observewhat happens
  7. 07Transferwhat was learned

The seven steps

Four ways to read them

  1. Step 1: Read the situation

    Start with behaviour in context.

    What are people actually doing? What are they trying to achieve? What constraints shape their decisions? What workarounds have they invented?

    The artefact — a screen, classroom, policy, workflow, or resource — is only part of the situation.

  2. Step 2: Find the mechanism

    Description is necessary but insufficient.

    The more useful question is usually why the observed behaviour occurs.

    The mechanism might involve cognition, incentives, information, physical layout, institutional rules, interaction design, social norms, or several of these at once.

  3. Step 3: Examine the evidence

    Evidence differs in strength and relevance.

    A repeated design convention is not automatically a learning principle. A laboratory finding does not automatically transfer unchanged into a classroom. A successful implementation does not prove that every element caused the result.

    I try to distinguish what is known, what is plausible, what is contextual, and what remains assumption.

  4. Step 4: Make the judgement

    Evidence rarely specifies the design.

    Someone still has to decide what matters under the constraints of the actual situation.

    This is where design becomes judgement rather than compliance.

  5. Step 5: Translate it into form

    A useful idea eventually has to change something.

    Depending on the situation, that might mean:

    • an interface
    • a classroom arrangement
    • a routine
    • a policy
    • a workflow
    • a representation
    • a facilitation structure
    • a guide
    • a decision rule
  6. Step 6: Watch what happens

    Implementation produces new information.

    People reinterpret designs, develop workarounds, encounter constraints that were invisible earlier, and adapt the intervention to their context.

    Those responses are part of the design problem rather than noise around it.

  7. Step 7: Extract what transfers

    The final question is not merely whether something worked.

    It is:

    What did this situation teach us that might improve judgement somewhere else?

    The most valuable output of a project is sometimes not the artefact itself, but a better way of seeing the next problem.

Singapore