Gerald Ajam

Library / Professional

Design thinking

Design method, its uses, and its honest critics.

All shelves

Why this shelf

It is the method I was schooled in and the one I am most wary of, because it is easy to run the workshop and skip the thinking.

  1. Change by Design by Tim Brown

    Book

    Change by Design Tim Brown, 2009

    The statement of the case from IDEO. Read it for the argument, and read the critics before you run anything based on it.

    Best door in
  2. The Design of Business by Roger Martin

    Book

    The Design of Business Roger Martin, 2009

    On the tension between reliability and validity — between doing the same thing well and finding out whether it is the right thing. That tension is most of my job.

  3. Designing for Growth by Jeanne Liedtka & Tim Ogilvie

    Book

    Designing for Growth Jeanne Liedtka & Tim Ogilvie, 2011

    Four questions instead of five stages, which turns out to be a much better structure for people who will not be running a second workshop.

  4. 101 Design Methods by Vijay Kumar

    Book

    101 Design Methods Vijay Kumar, 2012

    A catalogue rather than an argument. I use it the way you use a reference — to find the move that fits, not to read through.

  5. Creative Confidence by Tom Kelley & David Kelley

    Book

    Creative Confidence Tom Kelley & David Kelley, 2013

    The motivational end of the shelf. Its real contribution is naming the fear of judgement as the actual obstacle, which matches what I see in rooms.

  6. Speculative Everything by Anthony Dunne & Fiona Raby

    Book

    Speculative Everything Anthony Dunne & Fiona Raby, 2013

    Design used to ask questions rather than solve problems. The bridge between this shelf and futuring, and the most intellectually serious thing here.

  7. The Field Guide to Human-Centered Design by IDEO.org

    Book

    The Field Guide to Human-Centered Design IDEO.org, 2015

    The methods stripped to something a small team can run without a facilitator. Free, and refreshingly unprecious about it.

  8. Sprint by Jake Knapp, John Zeratsky & Braden Kowitz

    Book

    Sprint Jake Knapp, John Zeratsky & Braden Kowitz, 2016

    Five days, tightly scripted. Its constraint is its argument — most design processes fail from having too much time, not too little.

Rules

How this shelf is kept

  • Nothing is here because it is famous. Several famous things are deliberately absent.
  • Every entry carries one line in my own words on why it matters. No publisher blurbs.
  • Every shelf names its best door in for a newcomer.
  • Anything superseded is removed, not archived.
Singapore